How Contractors Can Automate Referrals and Generate More Business

How Contractors Can Automate 5-Star Reviews Without Lifting a Finger

Getting reviews is one of the most powerful ways to grow your contracting business. Yet, most contractors either forget to ask or only do it occasionally. That means happy customers slip away without ever leaving feedback — and your competitors may end up looking more trustworthy online.

The solution? Automation.

In this guide, we’ll walk through how to set up a fully automated review request campaign using our Trade Growth CRM (powered by Go High Level). With this system, you’ll never have to remember to ask for a review again — and you’ll capture more 5-star feedback on autopilot.

Why Reviews Matter for Contractors

  • Trust sells jobs. Homeowners almost always choose the contractor with more reviews — even if that contractor is more expensive.
  • Reviews drive referrals. A strong review profile makes it easier for past customers to confidently recommend you.
  • Consistency beats effort. Instead of begging for reviews, a system ensures every happy customer gets asked automatically.

How the Automated Review Campaign Works

Here’s a simple breakdown:

  1. Trigger the workflow: When you move a project into the “Completed” stage in your pipeline, the campaign starts automatically.
  2. Check experience first: Instead of asking directly for a review, the system texts the customer:
  3. “Thanks so much for working with us! How would you rate your experience on a scale of 1–5?”
  4. Smart branching:
    • If they respond with 4–5, the system asks them to leave a Google review and sends them your direct review link.
    • If they respond with 1–3, it requests feedback instead — giving you the chance to address concerns before a negative review is posted.
  5. Follow-ups built in: If no response comes after 2 days, the system follows up automatically (you control the frequency).

The result? More 5-star reviews, fewer missed opportunities, and better control over your reputation.

Taking It Even Further With AI

Inside our advanced Wealthy Contractor community, we show you how to add AI responses into this campaign. AI can recognize negative intent, respond with empathy, and even turn a frustrated customer into a satisfied one who still leaves you a glowing review.

That’s the power of pairing automation with AI.

Done-for-You Templates

Building from scratch can feel overwhelming — but you don’t have to. When you join our free Wealthy Contractor community, you’ll get plug-and-play templates for:

  • Review request campaign (like the one above)
  • Reactivation campaign for old leads
  • Appointment follow-up
  • Quote follow-up
  • New lead nurturing
  • Referral requests

All ready to import into your Go High Level account with a few clicks.

Final Thoughts

If you’ve ever struggled to get consistent reviews, this system will change the game for your business. By letting automation handle the ask (and follow-up), you’ll capture more 5-star reviews, build trust faster, and ultimately win more jobs.

👉 Ready to put this into action?

  • Join the free Wealthy Contractor community to grab the review automation template.
  • Or, if you want us to customize and build advanced systems for you, book a call with our team and let’s talk about scaling your business.

Ready to unlock the power of AI?

Transform your business with cutting-edge solutions tailored to your unique challenges.