How to Run a Reactivation Campaign and Book More Jobs From Old Leads

Most contractors spend thousands of dollars on ads to generate leads — but then leave money on the table by ignoring old contacts who never converted.

Instead of constantly spending more to chase new leads, you can reactivate the ones you already paid for. In this post, I’ll walk you through how to set up a reactivation campaign using Go High Level (Trade Growth CRM) that helps you book more jobs without raising your ad budget.

What Is a Reactivation Campaign?

A reactivation campaign is a simple but powerful system that targets:

• Leads who got an estimate but didn’t buy.
• Leads who never got scheduled.
• Past customers who might need another service.

These are people who already showed interest in your business — which makes them the warmest, easiest opportunities to convert.

Step 1: Organize Your Leads

Inside your CRM, separate leads into categories like:

• Reactivation: Estimate Sent
• Reactivation: No Estimate

This way, you can tailor your messaging based on their history with your company.

Step 2: Choose a Trigger

For this example, we’ll run a Fall Cleanup Campaign. When you add a “Fall Cleanup 2025” tag to your contacts, they’ll automatically be entered into the reactivation workflow.

Step 3: Build the Workflow

Here’s how the system works:

1. Send the first message (SMS + email):
2. “Hey [First Name], the leaves are falling! We’re offering 10% off our fall cleanup services this week. Reply here and we’ll send you pricing.”
3. Wait for a response (2 days).
   • If they reply → notify your team and remove them from the workflow.
   • If they don’t → send the next message.
4. Repeat the cycle:
   • Follow up with another SMS + email after 2 days.
   • Do this 3–4 times with slightly different wording.
5. Final push:
6. End with urgency:
7. “Today is the last day to grab 10% off your fall cleanup! Reply now or call us to schedule.”

Why This Works

• You’ve already paid for these leads — maximize ROI without extra ad spend.
• Text messages get opened more than emails, so SMS keeps response rates high.
• Consistency closes deals — multiple touchpoints mean you won’t be forgotten.

Done-for-You Templates

Don’t want to build this from scratch? Inside the Wealthy Contractor community, you’ll get access to plug-and-play templates like:

• Reactivation campaigns
• Review request automations
• Appointment + quote follow-ups
• New lead nurturing sequences

These are all prebuilt for Go High Level (Trade Growth) and can be imported into your account instantly.

Final Thoughts

Reactivation campaigns are one of the fastest ways to increase revenue without increasing ad spend. By simply following up with past leads in a structured way, you’ll book more jobs, fill your schedule, and stop leaving money on the table.

👉 Want this exact campaign already built for you?

• Join the Wealthy Contractor community and import the template today.
• Or book a call if you’d like us to set it up and manage it for you.

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