Google Ads · Drainage / Excavation
How Atlantis Drainage turned $1,500/mo in Google Ads into a $57K quarter
Atlantis Drainage Solutions · residential drainage & excavation · Denver, CO · Fused client since Dec 2023
Data window: Apr–Jul 2026
$141,319
Attributed revenue
~8.8x
ROAS on Google spend
25
Closed jobs
2.4x
Clicks growth
The setup
Atlantis Drainage Solutions is a residential drainage and excavation contractor. Fused runs their Google Ads, Google Business Profile, Local Service Ads and website lead capture — a fully integrated demand engine, not a single channel. The mandate: hold ad budget flat, and squeeze more qualified jobs out of every dollar.
What we did
01
Rebuilt the account
Structured around drainage-intent keywords, aggressive negative-keyword lists, and a landing page tuned to the actual problem homeowners describe (standing water, foundation drainage, French drains).
02
Closed-loop attribution
Wired the funnel into JobTread so every closed job is attributed back to the marketing source — no more guessing which channel produced revenue.
03
Weekly optimization
Bid adjustments, ad copy iteration and landing-page conversion tweaks. Same budget, compounding results.
The results
- 319 tracked leads across all Fused channels in 15 weeks.
- 25 closed jobs / $141,319 in attributed revenue. Average ticket: $5,653.
- Google Ads alone: ~$6,500 spent → ~$57,000 in closed-job revenue (blended ~8.8x ROAS).
- Google-driven channels (Ads + GMB + organic): 155 leads, 13 closed, $68,098.
Performance trend
Feb 2026
- Spend
- $1,516
- Clicks
- 134
- Conversions
- 1
Mar 2026
- Spend
- $1,512
- Clicks
- 159
- Conversions
- 6
Apr 2026
- Spend
- $1,510
- Clicks
- 228
- Conversions
- 16
May 2026
- Spend
- $1,639
- Clicks
- 273
- Conversions
- 20
Jun 2026
- Spend
- $1,842
- Clicks
- 320
- Conversions
- 20
Flat spend. 2.4x the clicks. 20x the conversions in four months. That's what optimization compounding looks like.
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