Google Ads · Drainage
How Atlantis Drainage Solutions hit 34.6x ROAS with Google Ads in one month
A focused Google Ads campaign generated $55,920 in revenue from $1,618 in ad spend for an Overland Park drainage contractor.
Data window: July 2026
The setup
Atlantis Drainage Solutions closed 9 jobs the prior month generating $55,093 in revenue. They were working with 68 total leads but lacked a focused paid advertising strategy. The company needed a way to convert more qualified prospects into booked jobs.
What we did
01
Launched high-intent search campaigns
We built Google Ads campaigns targeting drainage service searches with commercial intent. The campaign focused ad spend on prospects actively searching for drainage solutions in the Overland Park market.
02
Optimized budget allocation
We managed a $1,618 monthly budget to maximize lead quality over volume. Every dollar was directed toward converting qualified prospects into booked jobs rather than generating unqualified traffic.
03
Tracked revenue to optimize ROAS
We connected ad spend directly to closed revenue to measure true return on investment. This allowed us to refine targeting and bidding strategies based on which campaigns generated actual jobs, not just leads.
The results
- Generated 21 paid leads from Google Ads at $77.04 per lead
- Closed 10 jobs in July 2026, matching the prior month's job volume
- Delivered $55,920 in closed revenue from a $1,618 ad budget
- Achieved 34.6x return on ad spend in the first full month
- Maintained consistent revenue while adding a profitable paid channel
Key takeaways
- High-intent search campaigns can deliver 30x+ ROAS when targeting commercial drainage services
- A $1,600 monthly Google Ads budget generated over $55,000 in closed revenue for a drainage contractor
- Tracking revenue instead of just leads allows real-time optimization for profitability
- Focused ad spend on qualified prospects outperforms high-volume, low-intent lead generation
Frequently asked questions
What ROAS did Atlantis Drainage Solutions achieve with Google Ads?
Atlantis Drainage Solutions achieved 34.6x ROAS in July 2026, generating $55,920 in revenue from $1,618 in ad spend.
How many leads did the Google Ads campaign generate?
The campaign generated 21 paid leads at a cost of $77.04 per lead, contributing to 41 total leads for the month.
How many jobs did Atlantis Drainage Solutions close from the campaign?
Atlantis Drainage Solutions closed 10 jobs in July 2026, matching their prior month's job volume while adding a new profitable paid channel.
What was the ad budget for this drainage Google Ads campaign?
The monthly ad budget was $1,618, focused entirely on high-intent drainage service searches in the Overland Park market.
Can Google Ads work for drainage contractors with small budgets?
Yes. This campaign demonstrates that a focused $1,600 monthly budget targeting high-intent searches can generate significant revenue when optimized for job conversion rather than lead volume.
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