Meta Ads · Landscaping
How Brothers Landscaping Hit 21.7x ROAS with Meta Ads in One Month
A Castle Hayne landscaping company tripled monthly closings and generated $77,714 in revenue from a $3,578 Meta Ads campaign.
Data window: July 2026
The setup
Brothers Landscaping closed 4 jobs in June 2026, bringing in $102,719 in revenue. They generated 92 total leads that month but needed more consistent flow to scale closings. Without a dedicated paid channel, lead volume was unpredictable.
What we did
01
Launched Meta Ads as primary paid channel
We built a lead-generation campaign from scratch with a $3,578 budget focused on homeowners in the Castle Hayne market. Creative and targeting were optimized for landscaping project inquiries.
02
Delivered 69 qualified paid leads at $51.86 each
The campaign generated 69 paid leads in July, maintaining a cost per lead under $52. Lead quality was high enough to support a 3x increase in monthly job closings.
03
Scaled lead volume to support triple the closings
Total monthly leads grew from 92 in June to 94 in July, with paid traffic now accounting for the majority. The consistent flow allowed Brothers Landscaping to close 12 jobs instead of 4.
The results
- Tripled monthly job closings from 4 to 12
- Generated $77,714 in closed revenue from a $3,578 ad spend
- Achieved 21.7x return on ad spend in the first full month
- Delivered 69 paid leads at $51.86 per lead
- Maintained total lead volume at 94 while improving lead source consistency
Key takeaways
- Meta Ads can deliver immediate ROAS for landscaping companies when campaigns are built around lead quality and local targeting.
- A $3,578 monthly budget was enough to triple closings and generate nearly $78,000 in revenue.
- Consistent paid lead flow allows landscaping businesses to scale closings predictably, even when total lead volume stays flat.
- Cost per lead under $52 is sustainable for landscaping services with strong close rates and average job values above $6,000.
Frequently asked questions
What ROAS did Brothers Landscaping achieve with Meta Ads?
Brothers Landscaping achieved a 21.7x return on ad spend in July 2026, generating $77,714 in closed revenue from $3,578 in ad spend.
How many leads did the Meta Ads campaign generate?
The campaign delivered 69 paid leads in July at a cost of $51.86 per lead. Total monthly leads across all sources reached 94.
How many jobs did Brothers Landscaping close in July?
Brothers Landscaping closed 12 jobs in July 2026, triple the 4 jobs closed in June before the Meta Ads campaign launched.
What was the total ad spend for the campaign?
The Meta Ads campaign ran on a $3,578 budget for the month of July 2026.
How quickly can a landscaping company see results from Meta Ads?
Brothers Landscaping tripled closings and hit 21.7x ROAS in the first full month of their Meta Ads campaign, demonstrating that results can be immediate with the right setup and targeting.
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