Meta Ads · Google Ads · Landscaping
Keller's Landscaping hit 20.4x ROAS with $3,305 in paid ads
A strategic Meta and Google Ads campaign generated 75 paid leads and $67,381 in closed revenue in one month.
Data window: August 2026
The setup
In July, Keller's Landscaping generated 68 leads and closed 6 jobs for $49,438 in revenue. The team needed a more consistent flow of qualified prospects to fill their project calendar. We optimized Meta and Google Ads campaigns to target high-intent homeowners actively searching for landscaping services.
What we did
01
Cross-platform budget allocation
We deployed a combined $3,305 budget across Meta and Google Ads, allocating spend strategically to maximize reach and lead quality on each platform.
02
High-intent audience targeting
Our campaigns focused on homeowners actively searching for landscaping services, filtering for prospects most likely to convert into booked jobs.
03
Campaign optimization for lead quality
We continuously refined ad creative, targeting parameters, and bidding strategies to improve cost per lead while maintaining conversion rates.
The results
- Generated 89 total leads in August, up from 68 in July
- Delivered 75 leads from paid ads at $44.06 per lead
- Closed 10 jobs worth $67,381 in revenue, up from 6 jobs and $49,438 the previous month
- Achieved 20.4x return on ad spend with $3,305 in total ad spend
Key takeaways
- A $3,305 monthly ad budget generated $67,381 in closed revenue for a 20.4x return
- Strategic allocation across Meta and Google Ads produced 75 qualified leads at $44.06 each
- High-intent targeting increased both lead volume and job closures month-over-month
- Paid advertising delivered 84% of total leads while maintaining strong conversion rates
Frequently asked questions
What ROAS did Keller's Landscaping achieve in August 2026?
Keller's Landscaping achieved a 20.4x return on ad spend in August 2026, generating $67,381 in closed revenue from $3,305 in ad spend across Meta and Google Ads.
How many leads came from paid ads?
Paid ads generated 75 of the 89 total leads in August at a cost of $44.06 per lead.
What was the total ad spend for this campaign?
The combined ad spend across Meta and Google Ads was $3,305 for August 2026.
How many jobs did Keller's Landscaping close from these campaigns?
Keller's Landscaping closed 10 jobs worth $67,381 in revenue from the August campaigns, compared to 6 jobs and $49,438 in July.
Which platforms were used for this landscaping ad campaign?
The campaign ran on Meta Ads and Google Ads, with budget allocated strategically across both platforms to target high-intent homeowners.
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