Meta Ads · Google Ads · Landscaping
Keller's Landscaping: 23.6x ROAS from Meta and Google Ads
Strategic campaign optimization delivered $49,438 in closed revenue from $2,091 in ad spend in one month
Data window: July 2026
The setup
Keller's Landscaping was generating leads but needed to improve their paid advertising efficiency. The prior month saw higher lead volume but required a strategic approach to maximize return on ad spend.
What we did
01
Qualified prospect targeting
We refined audience targeting across Meta and Google Ads to focus on prospects with higher conversion potential, moving away from volume-first lead generation.
02
Spend optimization
We reduced overall ad spend while maintaining lead flow, reallocating budget to campaigns and audiences that demonstrated stronger job-close rates.
03
Quality-over-volume strategy
We shifted campaign structure and bidding to prioritize lead quality and revenue outcomes rather than maximizing total lead count.
The results
- Generated 52 paid leads from Meta and Google Ads at $40.21 per lead
- Closed 6 jobs worth $49,438 in revenue from $2,091 in ad spend
- Delivered 23.6x return on ad spend in a single month
- Improved paid advertising efficiency while reducing total spend
- Total of 67 leads generated across all channels in July 2026
Key takeaways
- Lead quality matters more than lead volume when the goal is revenue growth
- Strategic spend reduction can improve ROAS when paired with better targeting
- Meta and Google Ads both contributed to a 23.6x return in one month for Keller's Landscaping
- 52 paid leads closed 6 jobs at an average project value over $8,200
Frequently asked questions
What ROAS did Keller's Landscaping achieve in July 2026?
Keller's Landscaping achieved a 23.6x return on ad spend in July 2026, generating $49,438 in closed revenue from $2,091 in ad spend across Meta and Google Ads.
How many leads did Keller's Landscaping get from paid ads?
Keller's Landscaping generated 52 paid leads from Meta and Google Ads in July 2026 at a cost per lead of $40.21.
How much revenue did Keller's Landscaping close from paid advertising?
Keller's Landscaping closed 6 jobs worth $49,438 in revenue from leads generated by Meta and Google Ads in July 2026.
What ad platforms did Keller's Landscaping use?
Keller's Landscaping ran campaigns on Meta Ads and Google Ads, both managed by Fused Media to optimize for qualified prospect targeting and conversion potential.
How did Fused Media improve Keller's Landscaping's ad performance?
Fused Media optimized Meta and Google Ads campaigns to focus on qualified prospect targeting and lead quality over volume, reducing spend while improving return on ad spend to 23.6x.
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