Automations & CRM · Landscaping
From pen-and-paper to a fully automated growth engine
Keller's Landscaping · 35+ years in business · full digital transformation with Fused
Current tracked window
$237K
Tracked closed revenue
575
Leads captured & routed
33
Jobs closed
100%
Digitized operations
The setup
Keller's Landscaping is a 35+ year-old landscaping company with a strong local reputation — and a business that, until recently, ran almost entirely on pen and paper. Estimates on notepads, leads scribbled on message slips, follow-ups that happened when someone remembered. The challenge wasn't demand. It was leakage: leads that never got a response, quotes that never got followed up on, and no visibility into the pipeline.
What we did
01
One inbox for every source
Website forms, Google Ads forms, Meta leads, GMB calls and LSA leads all land in one place.
02
Follow-up that never forgets
Speed-to-lead messaging, missed-call text-back and multi-step nurture run automatically.
03
Pipeline and attribution
Deals advance on their own and every lead is tagged to its source and tied back to closed revenue.
The results
- 575 leads captured, 33 jobs closed, $236,998 in attributed revenue — every one touched by the automation stack.
- Zero leads dropped through the cracks. Speed-to-lead under a minute. Follow-ups happen whether the office is open or not. Reviews come in on autopilot.
- The owner spends time on jobs and crews — not on chasing paperwork.
The automation stack
Instant lead capture
Every website form, Google Ads form, Meta lead, GMB call and LSA lead flows into one inbox — nothing gets lost.
Speed-to-lead SMS + email
New leads get a personalized text and email within 60 seconds — before the competition even sees the inquiry.
Missed-call text-back
Every missed call automatically triggers an SMS so the lead re-engages instead of calling the next contractor.
Automated nurture
Multi-step email + SMS follow-ups for unresponsive leads, quoted-but-not-closed jobs and past customers.
Review request automation
Post-completion review requests fire automatically — compounding local reputation without staff effort.
Pipeline & task automation
Deals move stages automatically; the team gets tasks pushed to them instead of chasing a spreadsheet.
Reporting & attribution
Every lead is tagged to its source and tied back to closed revenue — the owner finally sees what's working.
We didn't change what Keller's is great at. We just made sure not a single opportunity slips past them anymore.
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Full tracking and attribution on everything
Every lead captured, every dollar traced to its source — so you see exactly what's working and can make confident, data-backed decisions with full ROI visibility.
This result was driven by our automation platform, Trade Growth.
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