Website · Deck Building
A website that closed $5.6M in 4 months
Pro Deck · premium deck builder · Fused client since Apr 2024
Data window: Apr–Jul 2026
$5.6M
Website-attributed revenue
109
Closed jobs
903
Website leads
$51K
Avg closed-job ticket
The setup
Pro Deck is a premium deck builder. Their website is the front door of the business — every marketing channel points to it, and it has to do the heavy lifting of qualifying and converting high-ticket homeowners.
What we did
01
Rebuilt around the buying journey
Real project photography, transparent starting prices, financing and a low-friction estimate flow.
02
Self-qualifying estimate flow
Instant-estimator plus a multi-step form so serious buyers qualify themselves before a call is booked — the sales team spends time on real projects, not tire-kickers.
03
Page-level attribution
Call tracking, form tracking and JobTread attribution tie every closed deck back to the exact page and campaign that generated the lead.
The results
- 903 website leads, 109 closed jobs, $5,588,933 in attributed revenue.
- Average closed-job ticket: $51,275 — the site brings in the exact caliber of homeowner Pro Deck wants.
- Website form, call and chat together account for the vast majority of Pro Deck's revenue engine.
- April 2026 alone: 788 leads, 106 closed, $5.39M.
Performance trend
Apr 2026
- Leads
- 788
- Closed
- 106
- Revenue
- $5,393,919
May 2026
- Leads
- 51
- Closed
- 3
- Revenue
- $195,014
Jun 2026
- Leads
- 38
- Closed
- 0
- Revenue
- $0
The website isn't a brochure — it's the highest-performing salesperson on the team.
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