A website that closed $5.6M in 4 months
Pro Deck · premium deck builder · Fused client since Apr 2024
Data window: Apr–Jul 2026
The Setup
Pro Deck is a premium deck builder. Their website is the front door of the business — every marketing channel points to it, and it has to do the heavy lifting of qualifying and converting high-ticket homeowners.
What We Did
Rebuilt the site around the deck-buying journey: real project photography, transparent starting prices, financing, and a low-friction estimate flow.
Instant-estimator + multi-step form so serious buyers self-qualify before a call is booked — the sales team spends time on real projects, not tire-kickers.
Call tracking + form tracking + JobTread attribution tie every closed deck back to the exact page and campaign that generated the lead.
The Results
- 903 website leads, 109 closed jobs, $5,588,933 in attributed revenue.
- Average closed-job ticket: $51,275 — the site brings in the exact caliber of homeowner Pro Deck wants.
- Website form + call + chat together account for the vast majority of Pro Deck's revenue engine.
- April 2026 alone: 788 leads, 106 closed, $5.39M.
Performance Trend
| Month | Leads | Closed | Revenue |
|---|---|---|---|
| Apr 2026 | 788 | 106 | $5,393,919 |
| May 2026 | 51 | 3 | $195,014 |
| Jun 2026 | 38 | 0 | $0 |
"The website isn't a brochure — it's the highest-performing salesperson on the team."
Full tracking and attribution on everything
Every lead captured, every dollar traced to its source — so you see exactly what's working and can make confident, data-backed decisions with full ROI visibility.
This result was driven by our Custom Web Design service.
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