Meta Ads + Google Ads · Landscaping
How Rivals Landscaping Hit $246K in Revenue at 49.4x ROAS in One Month
Refined audience targeting and optimized ad spend drove 37 paid leads and 14 closed jobs in August 2026.
Data window: August 2026
The setup
Rivals Landscaping was generating steady lead volume in July with 58 total leads. Those efforts brought in $165,649 in revenue from 16 closed jobs that month. The goal was to improve lead quality and return on ad spend while maintaining consistent deal flow.
What we did
01
Refined audience targeting across Meta and Google
We analyzed conversion data from July and adjusted targeting parameters to focus on higher-intent prospects. This included geographic refinement, demographic layering, and interest-based segments that historically converted at higher rates.
02
Optimized ad creative for lead quality
New ad creative emphasized project types and price signals that attracted qualified buyers. We tested multiple variants across both platforms and reallocated budget to top performers within the first two weeks.
03
Controlled ad spend while scaling results
Total ad spend was optimized to $4,993 for the month. We shifted budget away from low-intent placements and into high-performing campaigns, improving efficiency without sacrificing lead volume.
The results
- Generated 37 paid leads at $134.94 per lead
- Closed 14 jobs from paid traffic
- Delivered $246,578 in closed revenue
- Achieved 49.4x return on ad spend
- Increased revenue by 49% compared to the prior month despite fewer total leads
Key takeaways
- Lead volume alone does not predict revenue. Rivals Landscaping generated fewer total leads in August (56 vs. 58 in July) but closed $80K more in revenue by attracting higher-intent prospects.
- Audience refinement and creative testing improved lead quality without increasing cost per lead. The $134.94 CPL remained efficient while conversion rates improved.
- Optimized ad spend of under $5K delivered nearly $250K in closed revenue, proving that controlled budgets and disciplined targeting outperform high-spend, low-focus campaigns.
- Multi-platform campaigns (Meta + Google Ads) allow for broader reach and better testing. Running both channels gave Rivals Landscaping more data to identify and scale winning audiences.
Frequently asked questions
What ROAS did Rivals Landscaping achieve in August 2026?
Rivals Landscaping achieved a 49.4x return on ad spend in August 2026, generating $246,578 in closed revenue from $4,993 in ad spend across Meta and Google Ads.
How many leads did the campaigns generate?
The campaigns generated 37 paid leads in August at a cost per lead of $134.94. Those leads resulted in 14 closed jobs.
What changed between July and August for Rivals Landscaping?
We refined audience targeting and ad creative across Meta and Google Ads to attract higher-intent prospects. Ad spend was optimized to $4,993 while maintaining strong lead quality, resulting in 49% more revenue despite slightly fewer total leads.
How much revenue did Rivals Landscaping close in August?
Rivals Landscaping closed $246,578 in revenue from 14 jobs in August 2026, up from $165,649 in July.
What was the cost per lead for Rivals Landscaping?
The cost per lead was $134.94 in August 2026, based on 37 paid leads and $4,993 in total ad spend.
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