Meta Ads · Google Ads · Landscaping & Hardscapes
How Rivals Landscaping Generated 74 Leads at $108 CPL with 116x ROAS
A hyper-local paid media strategy delivered 37 paid leads, 27 closed jobs, and $464,994 in revenue in one month.
Data window: July 2026
The setup
In June 2026, Rivals Landscaping - HQ generated 60 total leads and closed 13 jobs. Their revenue that month was $387,431. We launched dedicated Meta Ads and Google Ads campaigns in July with a combined budget of $4,010. The focus was on hyper-local targeting and optimized lead generation to scale their inbound pipeline.
What we did
01
Hyper-local campaign targeting
We built Meta Ads and Google Ads campaigns with tight geographic parameters to reach homeowners actively searching for landscaping and hardscape services in the service area. Audience segmentation prioritized high-intent users based on search behavior and demographic signals.
02
Optimized lead generation funnel
We deployed conversion-focused ad creative and landing page experiences designed to reduce friction and capture qualified contact information. Budget allocation shifted dynamically between Meta and Google based on real-time lead quality and cost efficiency.
03
Performance monitoring and budget management
Daily tracking of lead volume, cost per lead, and downstream conversion allowed us to adjust bids, creative rotation, and targeting parameters throughout the month. The $4,010 combined budget was managed to maximize paid lead acquisition while maintaining cost discipline.
The results
- Generated 74 total leads in July, up from 60 in June
- 37 paid leads delivered at $108 cost per lead across Meta and Google
- Closed 27 jobs, more than double the 13 jobs closed in June
- $464,994 in revenue closed, a 20% increase over the prior month
- Achieved 116x return on ad spend from a $4,010 combined budget
Key takeaways
- Hyper-local targeting on Meta and Google can efficiently scale lead volume for landscaping businesses in competitive markets.
- A $4,010 monthly ad budget delivered 37 paid leads and contributed to 27 closed jobs, proving the model works at modest spend levels.
- Doubling job closures month-over-month demonstrates that paid lead quality matched or exceeded organic inbound.
- 116x ROAS shows that landscaping and hardscape services can support aggressive paid acquisition when campaigns are tightly managed.
Frequently asked questions
What was the cost per lead for Rivals Landscaping in July 2026?
Rivals Landscaping achieved a cost per lead of $108 across Meta Ads and Google Ads in July 2026, generating 37 paid leads from a $4,010 combined budget.
How many jobs did Rivals Landscaping close in July 2026?
Rivals Landscaping closed 27 jobs in July 2026, more than double the 13 jobs closed in June, and generated $464,994 in revenue.
What return on ad spend did the campaigns deliver?
The campaigns delivered a 116x return on ad spend, meaning every dollar spent on Meta and Google Ads returned $116 in closed revenue.
How did paid leads contribute to overall lead volume?
Paid channels delivered 37 of the 74 total leads in July, accounting for 50% of the inbound pipeline and supporting a significant increase in job closures.
Can a landscaping company scale with a $4,000 monthly ad budget?
Yes. Rivals Landscaping spent $4,010 in July and generated 37 paid leads, closed 27 jobs, and produced $464,994 in revenue, demonstrating that disciplined budget management and hyper-local targeting can drive meaningful growth at modest spend levels.
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